We’re two Sydney-based reforming helicopter parents with a few decades of professional experience in cultural psychology and design between us…
Susanna
I work with change, so like most people in my industry, I found the pace of disruption and innovation really exciting. I often worked with corporates who feared disruption, feared change yet wanted (needed) their culture to be more adaptive and brave in order to stay competitive.
When my 5 year old first started showing signs of anxiety I was baffled. Here was this kid who had the easiest life I could imagine.. what could he have to be worried about?
With some theory under my belt I started researching the convergence between new discoveries in brain plasticity, cognitive biases, and plundering the silicon valley start-up formula - fail fast and learn.
We essentially hoped by pooling together the best of these parallel streams of thinking, we could create some tools that are practical, tangible and fun! to not just grow resilience in our kids, but inspiring joy in the process for them too.
Yolanda
As a designer I know first hand the potential of applying creativity to communicate complex concepts in ways that are simple and engaging.
When my son was going through a tough year at school, I found myself searching for tools and ideas that could help me to support him.
And while there is SO much information available online, none of it was very accessible for kids. It all just felt like therapy, but what he really responded to was learning through play.
Susanna and I were working together at a creative agency at the time, and over many cups of tea (and coffee) The Epic Fail Game idea started to take shape.
